What is the biggest challenge in Affiliate marketing? Asked By Quora Member!

The answer is: The three biggest challenges of an affiliate are.

Owning your own business is the dream of many people and the easiest way to put it into practice is through the info products market either as a producer or as an affiliate.

However, for those who are just starting out, the best way to invest in digital entrepreneurship and have a quick financial return is to choose a product to affiliate with, gain experience and, who knows, become a top affiliate.

But why is this market so worth it? Because despite taking its first steps in 2012 through Amazon's pioneering associate's program, affiliate marketing is and will continue to be a booming business model.

And this is basically due to the fact that it is unthinkable to regress, the way relationships are given nowadays, we do practically everything online!

And the estimate is that more and more individuals are connected to the internet, reaching the mark of 177 million mobile internet subscribers in the country in 2021, according to the consultancy PwC Brasil.

Did it see?

With this data, certainly, customers interested in your products will not be lacking.

So, get ready now and learn about the three biggest challenges of an affiliate in the digital market:

#1 Affiliate Challenges – Mental Reprogramming

For those who are starting their journey through the digital market now, one of the biggest challenges for an affiliate is undoubtedly to direct their mindset, in this case, “thinking financially” for the purpose of making money, in order to invest in the online market. info-products.

But why is this so important? One of the main goals of a mindset or mindset is to find opportunities even in unfavorable times. However, some people have a fixed mindset, that is, they believe that their abilities and intelligence cannot improve and they still tend to perceive challenges as traps.

If you tend to adopt this kind of mindset in your life, it is necessary to reprogram your brain for more positive action – The Growth Mindset.

Totally opposite to the other, people who have this mentality, love a challenge and are always looking for new possibilities to learn and improve their intellectual capacity with study, knowledge, and effort.

How do I know what my mindset is?

– If statements like “I’m out of control with money, I can’t understand any of it”, “I don’t have that ability, and I’ll never learn it” tend to be part of your routine, it’s because you are being guided by a fixed mindset.

– If, on the other hand, you usually reproduce phrases like “no one is born knowing how to deal with money, but everyone can learn”, congratulations, because your mindset is one of growth and perfect for entrepreneurship.

Resetting the mindset to make money and apply it to traffic on Facebook Ads:

To change your mindset, you must first change your approach, study, set goals, and believe in your potential.

facebook ads are an extremely important tool in digital entrepreneurship and a channel widely used by the affiliate marketer to promote info-products through paid In it, you can generate a large amount of cheap, targeted, and qualified traffic, and thus achieve a positive return on investment (ROI).

One of the main challenges for an affiliate after changing their financial mindset and earning some money is deciding how much to invest in Facebook ads to succeed in the info products market.

At first, the value will depend a lot on the pocket of each one, but in general, it is interesting that you make an initial investment that gives a chance for a more accurate analysis of the campaign.

Start by stipulating a certain amount and let it run for approximately four days, enough time to get a sense of which ad is converting better and which has the highest click-through rate (CTR), that is, how many people saw the ad and clicked on the posted link.

That way you can pause ads with no returns and rotate all your investment in ads that bring more results. The right campaign has the power to return full value plus profits. That's why it's important to test!

Finally, avoid leaving the budget only on Facebook and have, in addition to automatic ads, others with investment values ​​at your discretion, and after a while check which ones are giving the greatest return.

Find out with Fagner Borges how much you need to invest in Facebook ads and get your first income in the info products market :

Extra tips for a powerful financial mindset:

– Enjoy making money more than spending it: You have to be realistic and rational with your money. In entrepreneurship, successful people are good at earning, maintaining, and multiplying their income.

– Making more money is better than saving: Saving is a good strategy, but it is essential to create other sources of income to reach financial goals quickly. Saving BRL 300 per month contributes to your equity, however, a new business in the digital market or an investment will have a much more significant effect, for example.

– Visualize your future and make decisions based on it: Money will come as a result of the right decisions.

– No need to spend money to make money: Be creative, there are other factors that can generate money. Use your effort, skill, and creativity to make up for a possible lack of money. Exercise your mind and think of ways to make more money without relying on starting capital. Now if you already earn some money, you can use it smartly to generate more money.

Affiliate Challenges #2 – Connecting with the Audience (Avatar):

Connecting with a target audience and keeping your product in the consumer's mind is one of the

most recurring

affiliate challenges, and it's no wonder! The interaction with the avatar, also known as the persona, is essential to make many sales in the affiliate market.

The interaction with the avatar, also known as the persona, is essential to make many sales in the affiliate market.

But what is an avatar? It is a profile that will represent your ideal customer, the audience for which your product is intended. Establishing your avatar from the beginning, and knowing your problems and desires in depth is what will help you in the challenge of transforming a potential customer into a real buyer.

How to set your avatar? In order for you to create a great avatar, it is necessary to collect as much information as possible about your audience in the digital market, such as – Demographics: Gender of the avatar? Where do you live? Age? Where do you work? – Needs: What does the person need? – Desires: What does she want? – Pain points: Your yearnings, worries, and fears. – Solution: What does the avatar believe will solve their problem?

– Know what your avatar buys: Do a search on a search engine, as if you were in your avatar's skin, this will show you who your big competitors are. Knowing your competitors is essential to create or adapting your speech with your audience, in order to make them prefer your product.

Want more details on how to create a powerful avatar and be a top affiliate? Watch the two videos by Fagner Borges and learn how to perform a profile analysis and a creative analysis of your audience:

Now that you know what an avatar is, invest your time in the assembly, as it will be essential for a successful investment. And before starting a campaign to promote your product in the affiliate market, be prepared to face challenges such as:

– Fertile imagination: Defining the imaginary criteria for analyzing the avatar profile using only your point of view can create vicious results. Share your impressions with other experienced people and be open to constructive criticism. – Beware of discordant behavior: take into account that your prospect is not always true, as some people tend to express themselves in one way and behave in a completely different way through self-sabotage or any other

limiting belief, for example.

– Lack of clarity: too technical information can get in the way of understanding your ad for the avatar, making them disinterested. Being very clear is essential to strengthening the relationship with the public in the affiliate market. – Lack of positioning: sometimes due to some fear of not connecting with the target audience, some affiliates can err by the lack of positioning. Avoid promising too superficial results. Warm promises often generate results with the same adjective. An affiliate who positions himself strongly expresses the benefits of his product.

– Put the avatar in a position of self-judgment: in order to make the avatar see their needs, some entrepreneurs end up making their persona judge themselves. This attitude can awaken your avatar's biggest blocks and prevent him from making a decision in the face of a great opportunity. Rather empower your audience.

– Avatar underutilization: When defining your avatar, imagine that it has people in its social cycle who have similar habits and behaviors. Boost your results by using the avatar to multiply your message and take it to his contacts.

But how can I really connect with my product's target audience?

1st Study Your Audience Before Communicating With Them

: No matter what type of audience you have in the digital market, to bring them closer to your business and generate a strong connection it is necessary to know who they are.

Study your persona in detail to drive your target to conversion. See if he has the purchasing power and decision to make a purchase. This way you ensure that your time is invested in the right person.

2º Prepare a strategic plan with well-defined steps

: Make an organizational schedule on how the relevant phases of building your relationship with your audience will be carried out.

The intention is to have a standard process, defining what needs to be done from the first contact to post-sales. To maintain the connection with your audience, consider the initial contact, the approach, and exploration of this relationship, the presentation of a solution, and a plan that optimizes the processes and, above all, the results.

3° Listen to your Target Audience

: In order for you to bring your audience as close as possible to your business, it is important to listen to them. Even before offering any solution. That's because you can only be assertive in the suggestion if you really understand what he needs.

4° Don't Be a Robot

: Who would want to be served by a robot in such an automatic way that it seems that everyone is the same? Humanizing the relationship with your audience is the key to a strong connection. Offer personalized solutions, and serve in a way that seems to be unique, and special!

5º Maintain communication even after conversion

: it is inherent to a good connection with the target audience, continue to communicate with your customer after the conversion. This simple gesture makes sure your target doesn't walk away and still makes sure it's important to your business.

3- Realize tests: For you to evolve in the info products market, it is important to always test all the variables of your digital business. By intelligently testing you create a series of hypotheses and can verify the performance of your ad with your target audience.

Affiliate Challenges #3 – The Most Relevant Tests

1 – A/B tests:

It lets you test different versions of your ads to see which one has the best strategy for improving future campaigns.

How does A/B testing work?

A/B testing divides your audience into non-overlapping random groups so that each ad set has the same auction possibilities.

Facebook will duplicate your ads and change only the variable chosen by you. These variables can be image, audience, text, and others.

A/B testing is people-based and gathers results across multiple devices. The performance of each ad set is measured according to your campaign objective. The best-performing ad set wins.

2 – Test your email titles:

This process allows you to test the email title without pausing sales, by targeting leads – people interested in what you have to offer.

A good example of how to perform this test is to make a sales email and send it to your entire list of contacts with a very attractive title. The next day, select all the contacts who didn't open your email, change the title and resend.

In addition to identifying which title was most attractive, you still have the chance to make new conversions.

3 – Track sales:

Tracking your sales can be a valuable test in the digital marketplace. Through this mechanism, you will know through which link the customer purchased your product and repeat the strategy to try to make more conversions.

With traceability constant, it is possible to check if the number of sales is on the rise, compared with previous periods, and if there is a need to change the form of disclosure and the like.

By controlling the sales rate, you can direct your efforts to the model that generates the most results.

4 – Test the target audience:

Who doesn't want to expand their business? By testing different target audiences for your ad from a personalized campaign for each audience, you'll know which one converts the most, and you can focus your advertising on the audience that gives you the most return.

The purpose of this test is exactly to stop wasting time and money on leads that do not produce satisfactory results.

If your product reaches different audiences and they all have good conversion rates – You can identify the profile and produce ads that speak directly to each audience.

5 – Tests and more tests:

A top affiliate never stops testing, he is always looking to learn. For this, there are several ways to improve your performance in the digital market.

Comparing two ads, changing the way you produce content, testing the moment you make the call to action, the number of banners, changing the layout, and even the colors of a page's element are essential to generate more and more conversions, without owing nothing to competition.

Do you want to start the year on the right foot and in a short time become a top affiliate? Click on the link below and join our journey of freedom: