THE ANSWER: There are 3 digital marketing tools to promote your business!
The more challenging the moment, the greater the need to innovate and change the way things are done. In business, it is no different. As Albert Einstein said: “In the midst of difficulty lies opportunity”. Thinking about it, PagSeguro PagBank continues to give tips for you who are entrepreneurs to look for ways to continue selling and conquering new customers.
An effective way to better promote your products is by using some digital strategies. That means using marketing and sales resources, all focused on the virtual universe and focused on bringing you more sales. Now, you might even think “this is not for me”, but we are going to demonstrate that promoting your business on the web is not a seven-headed bug.
Quite the contrary, we selected tools that can be used not only during this moment but permanently. And the best: they can be used even by those who are new to the area and are not familiar with marketing, social networks, websites, or blogs. Were you curious? Then read on!
1 – WhatsApp
Our list of tips starts with a tool that continues to expand its use across the planet. After becoming the most used messaging application in the world, “Zap” expanded its scope of action and develop solutions focused on business.
WhatsApp for Business is a resource for entrepreneurs to create an organized communication channel with their customers, separating the personal account (and all the conversations you have with friends and family) from the professional account. The app is free and very easy to use, just like regular WhatsApp.
The big difference is in the communication features. The platform provides the option of creating contact lists for message distribution and using automated answering messages. Using the lists and creating some automatic messages for the first contact is essential to professionalize the service, however, do not forget to generate content.
And our tip is to use statuses, a feature very similar to Instagram Stories, which is inserted within WhatsApp. Take advantage of the statuses to promote products, customer feedback, news, photos, and everything that is connected with your business. And when the time comes to make the sale, it's worth taking advantage of the facilities of the PagSeguro Payment Link. It is the simplest and fastest way to close a sale directly via WhatsApp. Just create the link with the sale value, share it with the customer and that's it, the values fall into the seller's PagBank account without complications.
Another cool tip is to use ZapCommerce. Basically, it creates a virtual store focused on messaging apps (Facebook Chat, Instagram Direct Messages, and, of course, WhatsApp for Business), and sales rely on all PagSeguro security processes. With it, it is possible to present catalogs, facilitate sales and make the payment process more fluid. It serves both companies that have more regular stocks and catalogs of products and entrepreneurs who have a very varied and changeable mix (such as, for example, a person who makes different types of sweets to sell and has to deal with different levels of availability of your products).
It further facilitates and professionalizes the payment methods adopted by your business. Instead of sending your checking account to the customer's deposit, just send a link and that's it, the amounts are directed to the seller's PagBank account in a matter of minutes.
2 – Facebook and Instagram
Remember that old tip about “separating personal and business finances to maintain financial control”? It also applies to Facebook and Instagram and needs to be the first step to successfully working on these platforms. Separate your personal account from publicizing your business. Creating a profile just for your business is essential, not only because of the air of professionalism it provides, but because it is an essential resource to be able to create advertising on Facebook and Instagram.
This is because the platform understands that PFs and PCs are different things and that, therefore, they should not use the same profile for relationship. Do not forget that social networks for companies go beyond simple relationships with people. A good way to keep your business always in evidence and visible to customers is by producing content. Here are some important tips:
- Publish content and maintain frequency in publications so that your company is always present on your customers' timelines. There are some interesting features to assemble your posts.
- Make lives to attract and dialogue with the public. Take advantage of this resource to present new products, answer questions and get closer to the people who follow your work;
- Stay tuned for Facebook and Instagram chat. Good opportunities may arise there, but you will only discover and take advantage of them if you respond to people frequently and without much delay;
- Make stories and use features such as filters, polls, sending questions, etc;
- Making trend-following reels can be a good way to reach new audiences.
Facebook and Instagram are powerful business platforms with high audiences that have both free (like regular posts and Facebook stories) and paid advertising resources. As much as free resources are very useful and capable of generating an interesting movement for your profile, it is undeniable that advertising brings some advantages. See more below.
How do Facebook and Instagram ads work?
The linked ad tool within Facebook — and which can also appear on Instagram — is called Facebook Ads. Without the need for large investments, it is possible to advertise your products and/or services in a completely segmented way — even in the interest of the public. The main advantages of advertising on Facebook and Instagram are:
- Increased reach of your publications (paid posts appear to more people than free posts);
- Possibility to segment the public and make your ad appear only to the type of person you want;
- Ability to analyze results and check what worked and what didn't. With this, you can correct your strategies and make increasingly accurate ads;
- Diversity of formats (it is possible to make paid posts with photo, text, videos and even stories).
If you already advertise on these social networks, a tip is to make payment even easier for your client. We offer fast and efficient solutions in this regard, such as:
- Generation of slips, functionality found within the PagBank superapp , which allows you to send the number directly to the customer's email, SMS or WhatsApp;
- Payment Link , which can be sent via WhatsApp, SMS or email for the customer to make the payment.
And here is our last tip: as with Google Ads, UOL Meu Negócios offers a specific consultancy for Facebook and Instagram.
3 – E-mail Marketing
Another tool that can be a great ally at this time is email marketing. Do you know when you receive a promotional email from a company in your inbox? So, this is what we call e-mail marketing, and including this tool in promoting your business is simpler than you might think. In addition to being profitable and economical, it allows your message to gain wide reach.
You can use it to make sales, create and maintain customer relationships and, consequently, retain them and make them more engaged with your business. However, it is important to note that, to use an email marketing trigger tool, you must have information from your customer base — that is, the email addresses of potential customers or those who already use your services and products. And the best way to manage your customers' information and important data - such as telephone and e-mail - is using PagVendas , which is PagSeguro's integrated management system.
If you have few contacts to send, you can use your own e-mail, however, if your customer list is extensive, the ideal is to use a tool capable of triggering and setting up e-mail campaigns. There are simple and free options like MailChimp and more personalized solutions like UOL Meu Negócios. It has several ready-made templates for you to activate your campaign and start promoting your products. Still, have questions? It is difficult for you to do all this, watch out this autopilot system for affiliate marketers!
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